Branding: A Consistent Business Identity· Branding , Design
What is branding? When you take a trip to the shopping mall, business logos are everywhere. Shops often have them prominently displayed as brightly colored signs in front of their locations. In addition, many people at the mall wear clothing and accessories exhibiting their favorite brands. This may incude any of the following: sports team logos, fashion icons, and superhero characters. Once people trust a certain brand, they will be more inclined to give them future business. Branding is establishing your business identity with a consistency of your business presentation across all channels.
The decision-making process for consumers in making a purchase is often emotional as well as financial in nature. As a result, consumers like to know they can trust a company when they buy something so that they can feel good about their decision. It gives them confidence when they are doing business with a respectable company with quality products and services. Branding helps to build this level of confidence with consumers by helping to shape the perception they have of your company.
Here are the benefits of branding:
• Defines your business presence
• Creates a positive impression
• Establishes credibility
• Useful in marketing and media
A quality logo is a common way to brand your business. Logos are popular and can be customized to fit anything from small businesses to larger corporations. A picture is worth a thousand words. Many people like visual communication and have a higher retention of images than words. The primary purpose of a logo is to create a lasting impression from an image that people will remember.
In general, the best logos are simple, eye-catching, and unique, conveying a sense of value and trust for your company. Once designed, a logo may be used in many outlets of media, marketing, and communication. Brand your logo on your business cards, brochures, letterheads, flyers, and website for increased visibility.