Like! Going Social On The Web· Branding , Social Media
Having a dynamic website is the center of gravity for an effective online marketing approach. Until recently, adding a social media platform to connect with customers was typically a nice, yet secondary, option for your online business establishment, event or organization.
Since the rise of the mobile market, social media has shifted the digital landscape of connecting with your target market. Providing a social media platform has become an integral part of online businesses for two primary reasons.
First, people have the tools in their hands with mobile devices to digitally connect with your company. At the same time, they can digitally broadcast their views on your company to their circle of friends using social media.
Imagine giving your customer a digital microphone as they speak to a social media crowd of anywhere from 50 to 5,000 or more. By having a social media platform, you have the ability to manage the conversation about your business, enabling satisfied customers to help promote your brand into the social community.
Secondarily, search engines increasingly rely on social media activity connected to your website to determine its ranking. As a result, businesses who connect and engage with their customers using a social media platform are gaining a better position for their website to broaden its exposure, increase traffic, and generate leads.
The main social media platforms include Facebook, Twitter, and Instagram. It is recommended to sync and match your social media account to your website design style for consistent branding.
Going social on the web is no longer a secondary option for your business. Having a dynamic social medial platform is an essential key to staying connected with your digital market.